PAULA’S CHOICE
PEPTIDE INTENSIVE ft. hannah waddingham
The Peptide Intensive Moisturizer launch centered on unapologetic intensity, with Hannah Waddingham bringing confidence, wit, and authority to the campaign. Inspired by the product’s peptide-powered formula and plumping benefits, the visual system used dimensional orbs as a metaphor for peptides, while volume, scale, and movement made the experience of plumper skin feel tangible. A palette of saturated pinks and playful compositions brought energy and personality to the campaign while keeping clinically proven performance at the center.
ROLE Art Direction & Design
PAID + ORGANIC SOCIAL
DIGITAL
Design for landing pages, email, and paid media systems, building a cohesive digital ecosystem for the Peptide Intensive launch.
PHOTOGRAPHY
Photography direction balances expressive model imagery with scientific storytelling, using luminous skin, rich textures, and dimensional peptide orbs to visualize the formula and its plumping benefits.
