morphe
BROW COLLECTION
Art direction for the new Morphe Tinted Supreme Brow Sculpting Wax and creative refresh of existing brow products. The campaign included on-figure photography, product photography, and a promo video that were used across global retail and digital environments.
ROLE Art Direction, Creative Strategy, Casting
PHOTOGRAPHER Jon Sams, Dan Simmons
GLAM Pauly Blanch
CAMPAIGN VIDEO
Art direction & storyboarding for promo video and supplementary social content.
DIGITAL
Design for landing pages, email, banners, and Product Display Page tiles.
SOCIAL
Provided design direction to the social team to and collaborated on video content used across Instagram, TikTok, and paid ads.
CREATOR + BTS CONTENT
Collaborated with the social team to develop shot lists and storyboards for creators and behind-the-scenes campaign content.