PAULA’S CHOICE
CellularYouth
LONGEVITY SERUM
The art direction for the CellularYouth Longevity Serum launch centered on the idea of cellular reactivation and renewed skin vitality. Inspired by NAD+ science and longevity research, the visual system used light, motion, and luminous textures to represent transformation and energized skin. A palette of cool neutrals and electric purple introduced a modern biotech aesthetic, while clean typography and restrained compositions grounded the campaign in scientific credibility across digital, retail, and social touchpoints.
ROLE Art Direction & Design
PHOTOGRAPHER Rosalie Studio & Vickie Miao
DIGITAL
Design for landing pages, email, paid media, and PDP systems, building a cohesive digital ecosystem for the CellularYouth launch.
PHOTOGRAPHY
Photography direction balancing scientific storytelling with emotionally resonant beauty imagery, using luminous skin, light, texture, and movement to convey vitality, transformation, and modern skincare innovation.
CGI direction for paid social and CTV ads, visualizing how longevity science interacts with skin at a cellular level through light, motion, and energized textures.
CGI
Art direction for CTV and paid media videos focused on consumer education, using type animation, voiceover, and product and model visuals to communicate longevity science and skin renewal.