i dew care

Kitten Dynasty

Art direction for the Summer 2019 refresh of I Dew Care’s Kitten Dynasty peel off masks: three Instagram worthy face masks that glitter, shimmer, change colors, and work magic on your complexion. I partnered with the brand team to develop campaign imagery that showcase the masks and accessories in a playful yet polished aesthetic.

ROLE Art Direction, Production, Casting
PHOTOGRAPHER Hanna Hillier
GLAM Mollie Gloss, Michael Forrey

KITTEN 4.png
KITTEN 6.png
KITTEN 5.png
KITTEN 7.png
KITTEN 9.png
KITTEN 10.png
KITTEN 3.png
KITTEN 2.png
KITTEN 1.png
IDC__0002_Mini Meow Trio Lockup.jpg
IDC__0000_IDC Smiley.jpg
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Social & EDU

Storyboarding and art direction for campaign promo video and educational content used on social channels and wholesale websites.